Senior Director, Communications

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Job Summary

The Senior Director, Communications is responsible for proactive and reactive Nacha communications. This position leads communications activities, oversees media relations and social media, and is heavily involved with digital strategy, writing and copy editing. The incumbent will also develop and execute communications campaigns in support of the Strategic Initiatives and ACH Network Development department. This full-time position reports directly to the Senior Director & Group Manager, Communications & Marketing.


Essential Functions/Core Responsibilities

  • Develop and execute communications efforts in support of Nacha’s Strategic Initiatives and ACH Network Development department
    • Conceptualizes, develops and executes multi-faceted Marcomm strategies and plans, typically in the form of campaigns
    • Reports on measures of success, as appropriate
    • Responsible for development and posting of public content on the Afinis Interoperability Standards landing page
  • Strengthen Nacha’s media relations program and advance efforts to promote and protect Nacha’s reputation and presence in the media
    • Write press releases, statements and articles
    • Respond promptly, accurately and efficiently with media questions and requests and serves as a spokesperson
    • Responsible for the news section of the website
    • Research and draft Issue Briefs and talking points, and prepare other spokespeople for media interviews
    • Support crisis communications response strategies
    • Identify and capitalize on earned media opportunities, pitch reporters, and build solid relationships with industry reporters
    • Oversee monitoring and reporting of industry news, and identify emerging issues
  • Oversee Nacha’s social media activities to enhance and grow its social presence and support Nacha’s website and other digital technology efforts to improve communications and engagement through these channels
    • Manage a master editorial calendar
    • Establish solid social media monitoring capabilities
  • Manage Member NewsLink, Nacha’s electronic newsletter (issued biweekly) highlighting key industry and association initiatives and issues
  • Offer strategic counsel and thought leadership on speaking engagements and conference opportunities for senior management; and identify ways to promote those events
Required Qualifications

Required Background / Knowledge, Skills and Abilities

  • Must have proven track record in managing successful, multifaceted communications campaigns
  • Focused project manager with superior time management and organization skills to implement projects end-to-end that are on time and within budget
  • Excellent writer with ability to distill complex information into compelling messages for different audiences
  • Experienced and detail-oriented communications professional who is also a problem solver
  • Highly collaborative team member with strong interpersonal skills
  • Professional that possesses sound judgment and works well under pressure
  • Self-starter with a well-developed aptitude for leading, building, and participating in teams
  • Ability to embrace and apply the association’s core values
  • At least five years of direct managerial communications experience, preferably in a nonprofit or financial services setting
  • Bachelor’s degree and proficiency in Microsoft Office
  • Some travel may be required on as-needed basis

Preferred Qualifications

  • Knowledge of Cision and HubSpot
  • Content administration experience using Drupal 8 CMS
Desired Additional Skills

Success Factors

As the leader of the communications team, the Senior Director, Communications must possess the ability to:

  • Operate in high pressure environment and successfully handle multiple priorities
  • Possess strong troubleshooting skills
  • Have the willingness to help staff members with issues
  • Exhibit professionalism, responsibility and decorum
  • Work as part of a team and individually

Supervisory Responsibilities

  • Minimum of one direct report

Named as one of the Best Places to Work in Virginia in 2019, Nacha provides a competitive, comprehensive benefits package to include: Medical, Dental, Vision, Life insurance, Short- and Long-term Disability, FSA, 401k with Match, VAC/SICK/HOL, Wellness Reimbursement and promotes a culture that encourages learning and professional development.

If you are curious and love to learn new things and would like to be a part of a dynamic team, please submit your cover letter and resume to

Nacha is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.