NACHA Launches ACH Messaging Campaign and Microsite to Provide Resources and Encourage Understanding of ACH Network and Payments

Posted January 18, 2012

FOR IMMEDIATE RELEASE

Contact:
Kendra Beasley
NACHA
703-561-3952
media@nacha.org

Keira Shein
WilkinsonShein
410-363-9494
keira@wilkinsonshein.com

HERNDON, Va., January 18, 2012 - NACHA — The Electronic Payments Association today announced the launch of a new industry resource, its http://direct.nacha.org microsite. The microsite – a supplement to the main NACHA.org site – was created to help all payments industry participants develop a common understanding of ACH payments, the NACHA Operating Rules, and the value of the ACH Network.

Launched today as part of a “New Year, New Messaging” campaign with the Regional Payments Associations (RPAs), the messaging microsite is a comprehensive, centralized industry resource containing communications tools and information to drive industry adoption and usage of consistent messaging, terminology, and phrasing to explain the attributes and benefits of the ACH Network and  ACH payments.

NACHA’s ACH Messaging resource site was developed as a result of an industry-inclusive process that engaged Network participants to ensure that the right terminology and messages are being used to explain the electronic movement of money and information via the ACH Network. Based on this research, NACHA developed specific language to define the ACH Network, generated terminology to explain ACH payments, and created distinctive phrasing to convey the role of the ACH Network and its characteristics. The final results of this initiative and how to apply them within unique organizations are available on the microsite.

“Direct.nacha.org provides the necessary tools for all financial institutions and businesses to more consistently communicate about their use of the ACH Network and ACH payments,” said Janet O. Estep, NACHA president and CEO. “We encourage all Network participants to review the resources available and begin incorporating the messages, terminology, and phrasing into their communications.”

Numerous tools have been developed to help organizations describe ACH payments with terminology that both consumers and businesses will better understand. Using these resources can help avoid confusing payment terminology that may be misinterpreted by those using the ACH Network. Businesses and financial institutions can start using tools such as customer letters and emails, website banners and graphics, and incorporate the terminology and phrasing into appropriate materials today.

For more information about the ACH Messaging project, or to download turn-key materials to support adoption, visit http://direct.nacha.org.

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