Posted October 1, 2012
NACHA’s Internet Council WEB Survey
This survey was first conducted in 2011 with an excellent response rate among financial institutions.
Findings from the 2011 survey showed that small financial institutions were poised to be the hottest participant in the WEB growth market with 15 percent indicating their plans to offer WEB in 2012. Only 19 percent of small banks (under $1B in assets) offered WEB at the time of the 2011 survey. All large bank participants reported that they already offer WEB and indicated overwhelming satisfaction with it. For those banks that did not already offer WEB, many cited “lack of familiarity” as the primary barrier to offering the service.
Addressing the need for basic education about WEB, NACHA’s Internet Council is developing a suite of industry resources available on an information sharing hub on the NACHA website. Premiering in late October, the hub will help the industry to better understand that WEB transactions are extremely secure, have a very low return rate, and offer additional value to financial institutions.
If you have any questions about the 2012 WEB Adoption Survey, or if you need additional information, please contact NACHA.
Thank you. Your participation was appreciated.