‘Tis the Season to Convert Sustaining Donors to ACH Payments

Author

Michael W. Kahn

Michael W. Kahn

Nacha

The festive season is here and for many of us giving to our favorite causes is an important part of that. For the charities we open our hearts and wallets to, paying by ACH should be an important part of the process.

“Charities and houses of worship can really see a tremendous value by using ACH for ongoing donations,” said Brad Smith, Nacha Senior Director, Industry Engagement and Advocacy. Sustaining donors who give regularly by ACH have tremendous value to charitable groups, and Smith has the numbers to back that up.

“When you look at the number of donations made over a 12-month period, we’ve found that those that use ACH donate an average of 8.2 times. Those that use other payment types donate about 3.5 times,” Smith told the recent webinar for charitable groups, “Increasing the Impact of Sustaining Donors on Your Bottom Line,” presented by Nacha and hosted by Blackbaud. In the same time frame, ACH donors give an average of $1,700 compared to $650 for donors using other payment types.

Smith noted that other important recurring payments, such as utilities and loans, often come straight out of bank accounts via ACH. “If you can get a donor to convert to recurring ACH, now their donation is part of what they pay every single month.” 

Debbie Barr, Nacha Senior Director, ACH Network Rules Process & Communications, stressed the safety of ACH payments, and urged nonprofits to do likewise when communicating with donors.

“The ACH Network is a very safe and secure payment network,” said Barr. Compared to dropping a check in the mail, “Having your account information remain in that confidential, secure format within the ACH Network is much safer.”

Do you know a charitable organization or house of worship that could benefit from using ACH for sustaining donors? They can watch the webinar recording free of charge and learn more, including about Nacha’s Nonprofit Toolkit.