Becoming a Better ODFI - Sales and Marketing Toolkit
This publication assumes that you have been an ODFI for some time and are now looking into expanding the program. Perhaps you have provided Origination services only for internal purposes and for a handful of select clients. Perhaps you have a small program that has languished for some time with little or no growth. This toolkit is designed to help you evaluate your current program and find the opportunities that are hidden there in. Included in the toolkit are numerous supplemental additions and templates designed to assist your sales and marketing efforts.