The "Beyond Simple and Safe: Opportunities to Expand the Use of Direct Deposit via ACH for Payroll" paper details the findings from a survey conducted by Javelin, on behalf of Nacha and the Consumer Federation of America, on the actions and attitudes of consumers toward Direct Deposit via ACH. The report also identifies recommendations for key stakeholder groups — including financial institutions, employers, and consumer-facing organizations - to help grow adoption of Direct Deposit.
Some key findings:
- Top six reasons employees use Direct Deposit
- Why consumers trust Direct Deposit
- Business benefits for low-adoption hospitality, retail, and small business industries
- Ways to emphasize awareness and adoption benefits for target gap populations (Millennials, lower-income nonusers, part-time employees)