Be Original

You have an opportunity to reach a broad audience and use your creativity to make a difference in combating financial scams. While there is a wealth of information published by the FBI, Better Business Bureau, AARP and others, avoid repeating what has already been done.

Payments Innovation Alliance Resources

• Elder Abuse Infographic
• Highway to Easy Money – Think Again
• Money Mule Infographic
   

Tips for Making a Compelling Video

• Identify your target audience. Think about what your audience needs and wants, and then create content that's effective and engaging.
• Create a script that tells a story. Consider how to evoke emotions while providing education and entertainment.
• Create a catchy title for your video. Make it snappy and readable. Long titles get cut off. Use action verbs to make a compelling proposition. Make sure that your content delivers what your title promises.
• Open with a “hook”. Get the viewer’s attention with a suspenseful opening or element of surprise.
• Keep it simple and focused. Avoid overcrowding with multiple messages or concepts.
• Make it easy for people to understand. Use everyday terms and language.
• End with a call to action. Share tips for how people can protect themselves.
• Enhance the message with visual effects. Use footage, images or animation. Reinforce key points using text overlays or captions.
• Enhance the mood and message. Choose complementary music or sound, and any narrations should be clear and engaging.
• Avoid intellectual property conflicts. No logos, trademarks or hashtags permitted. Obtain written consent if using images of any business, company or person.

Requirements

• Your original work educates people about how they combat one or more financial scams.
• Tell your story in English in 60 seconds or less.
• Submit an MP4 video by the video challenge deadline.
• Comply with the 2025 Official Rules.